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In light of the significant shift towards hard surface flooring—such as hardwood, ceramic, and luxury vinyl tile (LVT)—in both residential and commercial sectors, the demand for specialized cleaning solutions has skyrocketed. Approximately 80% of new floor installations now prefer these materials, with LVT poised to outpace carpeting as the top flooring choice in the US by 2024. This trend is largely driven by the residential sector, which represented 70% of the US flooring demand in 2022, spurred by new construction, the replacement of old carpeting, and the homeowners' push for improved aesthetics and performance, according to a report by the Freedonia Group.